If you can't figure out what color to use, always fall back on contrast. Contrast makes visibility, and you can't get better contrast than stark black and white - one...
Layers of abalone shell flakes give you all the angles, reflection, and iridescence you could ask for in a lure head. Anyone that trolls for marlin has caught plenty of fish on a...
Layers of abalone shell flakes give you all the angles, reflection, and iridescence you could ask for in a lure head. Goggle Eye is a baitfish found everywhere - in Mexico we call...
Genuine citrine, tigereye, jasper and flecks of goldstone for a tiny bit of flash, this lure is as squid-like as they come. The combination of stones gives the head a little extra...
Genuine lapis, sodalite, and flecks of goldstone for flash: this blue missile has color, contrast and definition that will keep you busy. The skirt combo is a classic color combination that everything...
This is your new favorite Ono Lure! Loads of genuine Mother of Pearl gives you all the angles, reflection, and iridescence you could ask for in a lure head. Zoom in and...
Newly updated for maximum contrast and visibility: Loads of genuine Mother of Pearl gives you all the angles, reflection, and iridescence you could ask for in a lure head. Hologram glitter...
Genuine malachite, peridot, and agate create a range of true greens and a unique contrast and definition you will never find anywhere else. When mackerel are in the water, run this...
Wow, what a squid! This is a totally new creation that elevates the classic 'rootbeer' lure. Not only is this squid chock full of Mother of Pearl flakes for flash...
Genuine amethyst of all shades along with flecks of goldstone for flash, this purple lure has color, contrast and definition that will entice predators. The skipjack skirt combo is a classic go-to...
Genuine lapis, sodalite, and flecks of goldstone for flash - this blue Fury is a little different with a big hologram eye and BRIGHT pink and orange inner skirt for color and...
We matched crushed Oyster Shell with a unique new squid skirt combo that has our own custom-made Ivory Glow inner. This is perfect for seasonal temperature changes when the upwelling...
