The BFD Difference

Belly Weighted
BFD Lures run top up – they don’t spin. Baitfish don’t spin through the water, why should your lure? Why pay for multi-colored lure heads and skirts that spin, presenting some unknown blended color to fish?

Oval Skirt Saddles
Our unique saddles present a more REALISTIC and lifelike silhouette. The earth is round – most baitfish are not. If you think a marlin doesn’t identify silhouette and action as it closes in on a lure, try a BFD and see.

Glow That Lasts
It is proven that glow is more visible to fish and speaks “prey” to predators, resulting in more takes. This is not the old zinc sulfide that lasts a couple minutes. With Rare Earth Elements, a few minutes of exposure to light gives you hours of light emission.

Expert Skirt Combinations
Our proven skirt color choices based on decades of commercial and sport fishing experience will give you an edge. Confused by the hundreds of colors and skirts on the wall in a tackle shop? You don’t have to be.