Category Archives: Joe Yee Lures

Joe Yee and His Lures

A Very Special Limited Edition Book

Joe Yee and His Lures Book Cover Image
Only 1000 numbered, Limited Edition copies of Joe Yee and his Lures will be printed.

After more than 3 years of research, documentation and collaboration, we are very proud to announce that the new book, Joe Yee and His Lures ~ with Eric White, by Dan Magers, will be available for purchase on the BFD Big Game Lures website in mid to late June 2015.  **UPDATE: The book is now available for sale in our store here: Joe Yee and His Lures

A person is fortunate to meet anyone at the top of their chosen field.  But for a marlin fisherman and saltwater trolling lure junky to have that opportunity with Joe Yee himself is beyond luck; it is a privilege.

Joe Yee and Eric White have been friends for decades.  Over the course of numerous trips to Honolulu between us, Eric and I spent virtually every waking moment with Joe for days.  The time spent in Joe’s shop going through his processes, philosophies, successes and failures was an amazing experience.

In Joe Yee and His Lures, Joe talks about his past, surfing and fishing with his good friend Duke (as in Kahanamoku,) popular lures he made, and anything else that came to his mind.

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Take Marlin Off the Menu

Take Marlin Off the Menu is a joint campaign of Wild Oceans and the IGFA. For more information, go to

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